The Importance of Data Management


As data is becoming more and more important, proper “treatment” of it is necessary. Data management refers to acquiring, processing, protecting, and storing data. Here is what the process is about and why it is important.

Big Data

Sometimes, especially when there are numerous factors to consider with a large population, we come across the term “big data”. Big data is the way to process enormous quantities of data and extract conclusions from it. It is impossible to do so with traditional means, so companies hire professionals and use special software to try and predict what is going to happen next and what the users are leaning towards.

To give you an idea regarding the quantity of data, we are talking about around 40 zettabytes on a global scale. Compared to a small hard drive that has the capacity of a single terabyte, it is a billion times larger. So, forty billion average non-commercial hard drives. That is much more than regular citizens of the world have on their personal computers.

Data Management Challenges

Now that we know how much data there is to process, let us explain some of the challenges that the software and companies have to face. First of all, there is collecting the data. Some companies excel at this, though they are not good at interpreting what they find. To make sense of this bulk, the next step is to categorize and organize data sets. Finally, there is the issue of trying to make sense of the data, in other words, what the data means and what conclusions we can draw from it.

Another issue is that the capacity of the data in question keeps increasing, as is the type of data acquired. We get all sorts of information from IoT, among other sources. It is therefore instrumental to keep up with the changes and try and find the best possible solutions for data management.

Real Application of Data Management

Let’s say that you own a business, a non-profit charity, or some other project that you are working on, regardless of what it is. You need the information to discover the problems in your way of doing things. Data management can improve customer engagement, personalize the experience of the user, and even find issues with your previous projects and campaigns.

Let’s take healthcare, for example. Data management can inform us of a higher than average mortality in certain hospitals, neighborhoods, or parts of the world. By analyzing the data, we are likely to discover that the economy is an issue in the area, or that certain areas employ outdated practices, or even whether there is too much bureaucracy between the patient and the treatment they need.

Healthcare is just one of the many fields where we can apply data management to improve the projects, facilities, products, and services. There are more and more companies providing data management services.